The idea
The idea was to turn the physical Rituals advent calendar into a digital one: a 3D village that unlocked a new scene every day through December. It generated 280,000 new leads and drew 440,000 players, who spent an average of 12 minutes exploring. The jury rewarded a loyalty campaign that gave people a real reason to return every single day.
Levells, livewall's gaming studio, built the world, the mini games and the daily unlocks that kept the village alive through the month.
