Sony Music

John Mayer

Online campaign

John Mayer is one of the most influential singer/songwriters in the world. To create more fan engagement for his new album, LiveWall designed an interactive campaign for Sony.

John Mayer
After releasing more than 10 albums, guitar virtuoso John Mayer gathered a large worldwide fanbase. 
These fans were asked what their favorite Mayer album ever is, through the social Sony-campaign. Ofcourse this is an almost impossible task to do.

The campaign
To participate in the campaign and to qualify for tickets for the John Mayer concert in London, diehard fans had to follow three simple steps.

Step 1: Log in on Spotify
Step 2: Vote for your favorite playlist of John Mayer and hit the follow button
Step 3: Share your vote and playlist with your friends!

The fans will receive bonus points when they follow all of these three steps. The  artist page on Spotify of John Mayer will also be followed automatically after completing the steps.


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